Right by Your Side, Till 3005
The beginnings of Donald Glover, the transmedia world of 'Because the Internet', and the end of ‘Childish Gambino’
Marketing Personality in Sports: Why We Care That Aaron Rogers is a Swiftie
In the social media era, athletes’ personalities have become one of sports’ most powerful marketing tools.
The TikTok Celebrity: From Movie Star to Microinfluencer
TikTok has transformed celebrity from a singular status into a fragmented economy of attention.
Why Is It Cool Now?
How algorithms, influencers, and branding have reshaped and repackaged South Asian culture.
Breaking the Mold (and the Bank)
A look into how LEGO Dimensions amplified both the endless potential and the fatal flaw of toys-to-life games.
How Timothée Chalamet is becoming the future of movie marketing
In a film industry fighting for relevance, Timothée Chalamet has figured out how to turn attention into currency.
The Art of Getting In: What New York City’s nightlife reveals about our need to feel chosen
What exactly does nightlife exclusivity curate: crowds or belonging?
Enough With the Labubus: How Consumerist Micro-Trends Threaten the Quintessential Childhood Experience
If a $30 bag charm can decide who belongs on a playground, then something has gone seriously wrong with childhood.
The Real W Behind the WNBA
The WNBA will never be the NBA. And that’s exactly why it’s better.
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The Comm-versation is where we publish articles and content from a collective of student contributors called Content Creators who explore media in its many forms – from news to pop-culture.